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For many businesses, choosing the right marketing channel is not easy. This is because marketing will have a great influence on business development, so it must be done as well as possible. In an age where the internet has become a center of activity for many people, online marketing is predicted to be the most effective method.

Online marketing is considered to be able to expand business marketing wings optimally but at a much lower cost. Before agreeing on the effectiveness of online marketing and applying it, you must first understand the meaning of this concept. Next Journal provides an explanation for you.


Understanding Online Marketing

In simple online marketing or often referred to as digital marketing is defined as a marketing strategy that utilizes the internet. Marketing activities to get consumers’ attention are carried out by utilizing social media, websites, e-mail, and even augmented reality. This can be done with paid advertisements, quality content or simply posting via online media.

The number of activities and interactions that occur in the internet world, making a lot of business owners who rely on this method to increase the selling value of their products. One post uploaded on the internet can be accessed by hundreds of millions of people worldwide. So no matter where you do business, you will still be able to get global attention if you have entered the internet world.

Types of Online Marketing Channels

Here are some types of channels that can be used in online marketing.


  • Social media
  • Reach consumers through paid advertisements or organic posts by utilizing media such as Facebook, Twitter, Instagram, and so on.
  • Search Engine Optimization (SEO)
  • Optimize websites with various content to get top rankings in search engine search results.
  • Email Marketing
  • Commercial messages such as promos, product offers, discounts, membership offers and so on in person by using email media.
  • Search Engine Marketing
  • Another form of paid online marketing. You make a payment to a search engine to get website visibility in that search engine.
  • Affiliate Marketing
  • Marketing uses affiliates or sales partners who are asked to place your business ad on their website or social media.
  • Influencer Marketing
  • Marketing through industry experts or figures trusted by consumers when promoting, advertising or reviewing products.
  • Content Marketing
  • Marketing by creating content about your product or service and promoting it on various channels to reach potential customers.
  • Lead generation
  • Generate more conversions from people visiting your website, such as generating sales from them, getting the email address of potential customers, and so forth.


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